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13th November 2012

Text with 147 notes

Shonen Jump Brings All the Girls to the Yard

Nikkei's chart of popular Weekly Shonen Jump titles that women like vs. titles that men like.

If 50% of Weekly Shonen Jump readers are female, one can consider the magazine to be the most gender-neutral manga magazine out there today.

The Nikkei Shimbun recently took a look at Japanese women that read Jump. The results were what fans might usually expect. As you can see, female readers love series like Haikyuu!!, Gintama, Katekyo Hitman Reborn, Kuroko no Basket, One Piece, and BLEACH. The boys loved titles like Nisekoi, Kochikame, Medaka Box, Toriko, Beelzebub, and Naruto. 

Nikkei also took a look at the history of Shonen Jump titles that appealed to women (which includes Captain Tsubasa, Hoshin Engi, Yu Yu Hakusho, Rurouni Kenshin, and The Prince of Tennis).

The history of Shonen Jump titles appealing to women starting with "Captain Tsubasa".

Nikkei also goes into depth on why girls happen to love Shonen Jump and even talks about how boys might not be drawn into it because of the amount of material that’s catered to women (i.e. Kuroko no Basket, which Nikkei discussed in great detail in the 3rd page of the article). The article says that titles like Nisekoi are there to get back or get continued support by male readers.

Another interesting thing to point out is the title of the article. Here’s what it says:

"発行部数300万部の「週刊少年ジャンプ」を支える熱い女子 日経エンタテインメント”

You can translate it as "Crazy/enthusiastic fangirls help support Weekly Shonen Jump’s 3 million circulation!"

A friend of mine felt that the title is insulting towards fujoshi. Then again, the tone of the article suggests that the large amount of females reading Jump is ruining boys’ images of Jump. Is that really the case though? If you look at the 1st chart, everything seems to even out in the end. 

Is this an obstacle to fujoshi power or something that just more people will accept over time? All we know is that relationships are essential to everyone’s (men, women, children, adults, etc.) lives and Shonen Jump titles highlight them in great detail. 

Guess this is another huge reason why Shonen Jump is considered to be "The World’s Most Popular Manga" magazine, huh?


Tagged: ShueishaWeekly Shonen Jumpdemographicsfemale readersmangapsychologyworld's most popular mangafujoshiNikkei Shimbunmanga psychology

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