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2nd March 2011

Text with 1,417 notes

The Popularity of One Piece Among Adults


Cover to One Piece, Volume 61.

(The latest volume of One Piece: Volume 61, which set another record in copies sold.)

About a month ago, popular Japanese TV channel, NHK, conducted a survey on people who read Eiichiro Oda’s super-popular manga series, One Piece. And this was the result of their study.

Survey conducted on One Piece in Japan.

Apparently, 88% (rounded to 90%) of adults in Japan read the manga frequently. The teen demographic appears to not read One Piece or might not care enough to end. Though here in the West, you don’t see too many teenagers read or talk about One Piece.

Let’s take a look at why One Piece is supposedly more appealing to adults than teens/children.

(For those unfamiliar with One Piece, you can visit the One Piece Wiki for more information.)

Wanted poster for the Straw Hat Pirates.

Deep Story Behind The Humor

The story of One Piece is often very humorous. But, it does have some very emotional & sometimes dark moments. Need some good examples? Read the Water 7 (Volumes 34-39) & Impel Down (Volumes 54-56, the most recent storyline to be translated by VIZ) arcs.

Compelling Characters

The Straw Hat Pirates are a wacky cast of characters and all diverse. But most importantly, they are a FAMILY. The antagonists of the series are seriously great as well because their behavior doesn’t always reflect their personalities & vice-versa. Mr. Crocodile (a well-known antagonist in One Piece), Buggy the Clown (the first major antagonist), & Aokiji come to mind.

Very Western

The character designs look very Westernized. Japanese adults may find the artwork very different & appealing from other manga series because it doesn’t look “Japanese” or heavily Asian-influenced.

Growing Up With One Piece

One Piece started serialization way back in 1997. Adults in Japan most likely grew up with the series and may have a better appreciation of the stories much more than the younger audience does.

——————-

Now, why is that the younger audience might not be reading One Piece (both Japan & also in the West)?

4Kids Fiasco

For those who don’t know, the American cartoon company, 4Kids, licensed One Piece years ago and heavily edited it to fit the Saturday morning cartoon audience. Unfortunately, this drew the ire of many fans and also scared off potential new fans of it. This has some ramifications to this day as I recently heard a teen say that One Piece is not one of her favorite anime series because of the 4Kids localization.

Lack of Teen Angst

This is probably a huge issue. A few people have told me that the teen market in the U.S. usually loves stories with lots of teen angst & drama. One Piece doesn’t seem to have too many situations like that. It’s sometimes hard for them to relate to certain adult emotions & situations that the One Piece characters have experienced.

Ninjas Are Better Than Pirates

Yes, this might sound a little silly. But, some people take this very seriously. A notable example would be Naruto. It seems to be more popular than One Piece to the younger demographic. You can credit that to the anime being shown on Cartoon Network in the West. Pirates are commonly seen in Western pop culture, while ninjas provide something different, foreign, and unique in the West. You can say the same regarding the idea of “death gods” (shinigami) in BLEACH, another popular series.

Preference of Magazines/Scanlations over Tankobon

There are teens who probably do read One Piece. They’re just not bothering to buy all the volumes or catch up on past material. Kids are either reading copies of Weekly JUMP or reading chapters online. You would figure that with teens craving instant gratification, they might actually go back and read past volumes/chapters. But, there’s the problem of information overload and/or not enough disposable income to buy volumes.

The Art

A lot of people can’t seem to get into the art style, both in the anime & manga. Yes, it can be pretty unusual. However, the art style is original and it stands out above a majority of manga titles out there. Not everyone wants all art styles to look the same, right? One’s personality can reflect his/her art style. Oda’s love of pirate comics and wanting to draw what he wanted is probably why the art is the way it is.

——————-

One thing you have to wonder is why NHK decided to conduct the survey (even though it’s probably apparent). Was it because of the numerous records the manga has broken in terms of sales? Did they want to show that manga isn’t just for kids? Are they trying to tell Shintaro Ishihara that he shouldn’t regulate One Piece? NHK is an educational channel, after all.

Luffy on the cover of Men's Non-No, a popular Japanese men's lifestyle magazine.

The thing that One Piece does well better than a LOT of series is capture the spirit of adventure, which practically a majority of adults can relate to. The world we live in is full of challenges. We’re not always satisfied with certain things and we try to reach new heights. Everyone’s definition of adventure is different, but we’re all seeking it, in any shape and form. Another point is that One Piece provides a great appreciation for the outdoors, something that is somewhat lost in the post-industrialized world we live in today & something that people should experience because being out in nature teaches us many things about ourselves & the world.

Nico Robin in an emotional moment that had One Piece fans touched.

Finally, One Piece teaches us that we should be able to do as we please. Japanese adults are sick and tired of living under supposed “perfect conditions”. In the story, all the main characters are basically wanted criminals by the World Government (a group that defines what is “good” and what is “evil”). They don’t care, because as long as they have each other and keep doing what they believe is right, then things will be fine. I don’t know if it’s just me but I see some real-life One Piece in the recent Egyptian & Tunisian protests. (This could be a subject I might actually have to research. Any helpers?)

I did not get into One Piece until after the time-skip and boy, what was I missing. Absolutely hilarious, heartwarming, & very well-written. I was one of the many fans who didn’t like it first, but got into it again after some thought. Guess I’m now part of the club that loves pirates bonding and showing the world how to pursue your dreams & goals.

Say it with me, I…WANT…TO…LIVE.

Special thanks to Thomas for his help on this entry.

A great summary of an NHK World segment on One Piece’s impact on adults can be found here.

One Piece was December 2010’s manga for the Manga Movable Feast. A great list of entries on the series can be found in the One Piece MMF Archive.

For more One Piece goodness, you can check out the Unofficial One Piece Podcast.

Comments

Tagged: Eiichiro OdaJapanese pop cultureOne PieceShonen Jumpmanga popularitymanga psychologypsychology of adultspopularity of One Piece

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